and if everyone’s special…

An online friend was vibrating in anticipation of the coming announcement, and I chided her, saying that we have to wait as long as everybody else. “But I’m special goddamnit,” was her reply.

That’s it, really. That’s why Apple is so utterly compelling to watch, and so infuriating to the keen watchers. Apple is the underdog, the secret high-class boutique, the product for the illuminated. Those who get it feel blessed for thinking so. Everyone, amongst the fans, the journalists, the bloggers, and the analysts who watch Apple thinks the same way. I’m special goddamnit.

When Apple falls from their perch, this will probably be the reason. They will no longer be the coquettish belle able to flirt with everyone equally.