Apple media reactions

So, the dust hasn’t settled yet on the one-hour Apple media event, but there’s a lot to say already.

Lions Gate entertainment were obviously shut out. The CEO does not appreciate unplanned leaks, and dealt with it in his usual way. This is significant, because all watchers seemed to think that some non-Disney representation was necessary for credibility’s sake. There’s a reason why he showed the graph of the growth of the iTunes TV show offerings: it grew from five shows to over 220 in a year: they’re not worried…
It’s interesting that they upped the resolution of the videos in the iTunes Store (no longer the iTunes Music Store). From the original iPod with video (5G) specs and the included broadcom chip, it seemed like Apple was brushing the limits of the hardware. The high resolution specs are the the baseline profile at low complexity version of H.264, so it sounds like it’s not going to be as efficient a codec as we saw with Apple’s 320x240 offerings. I’ll be interested in the profiling people do.

Do I want one of the new products? Kinda yeah. I could use an 80GB music-centric iPod. The amount of DVDs I’ve been burning in the last few weeks tells me I could use something that plugs into the TV…even more compelling now, with the greater resolution. Hmm… Yes, I know there’s likely to be a big, fancy wide-screen Video iPod coming sometime in the new year. That can wait, if it gets me into the living room today…