Bewitched on iTunes Store UK - detail


Bewitched on iTunes Store UK - detail, originally uploaded by a_t_l.

I had never noticed differential pricing within a normal sitcom series before. In the UK, £1.89 (~3.70USD) is the nominal price for a TV Programme. With certain “catalogue” titles, they have been recently experimenting with £1.19 (~2.33USD) per episode. This is the first place I’ve seen both next to one another.

It might make sense for Apple and partners to experiment with increased differential pricing abroad, first, before launching it in the US. The partners are happy because either price is still a premium compared with US prices.

On the other hand, it could be a mistake, in view of there being two episode number sixes.

phobos.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?i…