HBO vs the Apple store

Looks like HBO has put series like Deadwood, the Sopranos, and Sex in the City on the iTunes store. Good for them, and good for Apple. What I don’t understand is how all the commentary points to how this “new” variable pricing for television episodes suddenly augurs a change in the dynamics between NBC and Apple.

I’ve watched these negotiations for a while, now. And it annoys me that it’s widely reported that it’s a cracking of the flat-rate pricing stance. TV shows have been priced at more than $1.99 for a while now. Look at PBS, look at Lifetime. It’s premium content, and it still presents a compelling savings over the DVD pricing.

Now that I look at it, it seems like and Doug Amoth of PC World got it right. I’m glad someone has.