McSweeney’s: Lovecraft as a chocolate company copywriter

http://www.mcsweeneys.net/2008/8/15burns.html

In 1856, a fisherman from a tiny hamlet on the New England coast made a terrible pact with serpentine beasts from beneath the sea, that he might create the most delicious sweet seen upon the Earth since the days of the great Elder Race. Thus was forged the satanic pact between peanut butter and chocolate that resulted in the mutant offspring you see before you!”